27 Feb Scotland hit historic ticket double for BT Murrayfield
Scotland will play to a full house against Italy for the first time at BT Murrayfield in the final match of the 2017 RBS 6 Nations.
It is the first time the Italian match vs Scotland has sold out in Edinburgh since they joined the competition in 2000.
The sell-out crowd will also complete an impressive double as all three home matches for the Scotland team, versus Ireland, Wales and now Italy in the 2017 RBS 6 Nations have sold out to fill the 67,144 seater stadium.
In excess of 200,000 tickets have been sold for the 2017 edition of the tournament in Scotland, generating significant financial benefits for both rugby in Scotland, and the wider Scottish economy.
The previous largest crowd when Italy have played in Scotland was 62,188 from 2015.
Scottish Rugby’s Chief Operating Officer Dominic McKay said: “I’m delighted to announce this commercial first for Scottish Rugby, following the national team’s impressive win against Wales on Saturday.
“It’s clear their performances and exciting brand of rugby are connecting with the public, with their hard work and attacking mentality recognised once again with record-breaking support.
“We have worked incredibly hard to engage and develop a real connection with our fans over recent seasons and to sell-out all three RBS 6 Nations matches at BT Murrayfield for the first time is a fantastic achievement.
“The innovative ticket offers we have put in place, great value pricing and the increasing support for the Scotland team have all combined to allow us to welcome our highest ever number of fans to see Scotland play in the RBS 6 Nations.”